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Marketing Automation Revolution – ebook

Grzegorz Błażewicz  

19.12.2017

angielski

Wydawnictwo Naukowe PWN

978-83-01-19538-0

  • EPUB
  • MOBI

Marketing Automation Revolution - ebook

63,00 zł
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Opis

Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed the manner of making purchasing decisions, but also leaves thousands of footprints on WWW pages, in mobile apps, maps, or transaction systems. All this has resulted in redefining the role of marketing, and placed remarkable challenges before marketers, the solving of which requires not only appropriate technologies, but also a new kind of knowledge.

The book leads the reader through the innovative technology of online marketing in the following areas:

• collecting and processing large amounts of user data;

• delivering personalized messages across all channels in real time;

• process automation;

• improving communication between marketing and sales departments.

This publication was illustrated with examples of various implementations, and as such, it should be a valuable source of information for marketers looking for a guidance regarding marketing automation technologies.

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