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    Consumer behavior on international market – ebook

    Sławomir Smyczek  

    Overall, author’s intention is to combine the latest theoretical concepts with up-to-date examples of consumer behavior from different markets and cultures. To create the book useful for students studding at International Business, Psychological Economy, as well Marketing and Management courses were added tasks for individual and group solved in activity table. The book does not cover all the...

    Data publikacji:

    Cena: 49,88 zł 52,50 zł

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