management
Liczba pozycji: 15
Planning and Management in Eco-cities – ebook
Stanisław Łobejko Anna Stankowska Mariusz Zabielski
The concept of eco-city planning is different from traditional planning models. The difference lies in the emphasis on ecological principles in the designing process. An eco-city and green community model planning help local communities understand how to improve the quality of life of their inhabitants. The implementation of eco-city planning allows to plan sustainable city functioning as "interconnected...Data dostępności:
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Customer engagement. Management practices in the consumer goods and services sector – ebook
Katarzyna Żyminkowska Joanna Wiechoczek Małgorzata Kieżel
Customer engagement is a customer’s voluntary contribution of resources to a firm’s marketing function, extending beyond financial patronage. In other words, it is a customer behavioural manifestation toward the brand or firm that goes beyond transactions and results from motivational drivers. Customer engagement in this book refers to the engagement of individual customers, that is, consumer...Data dostępności:
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The role and functions of controllers in organization management – ebook
Marta Kawczyńska Tomasz Wnuk-Pel
The main objective of this monograph is to determine on the basis of the survey the role of controllers in contemporary Polish companies. The study confirmed that same of the tasks performed by contemporary controllers in Polish companies are the same as those performed by their counterparts around the world although same differences were also identified. Comparing the current role of controllers in...Data dostępności:
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The Best Practice of Marketing Management in Polish and International Enterprises – ebook
Kamila Szymańska
Książka stanowi prezentację teoretycznych założeń dobrych i najlepszych praktyk zarządzania marketingowego oraz przykładów ich implementacji w biznesie. Dobrane przykłady stanowią ilustrację aktualnych wyzwań, jakie stoją przed organizacjami polskimi i międzynarodowymi, a także odpowiedzi organizacji for profit i non profit , które mogą stanowić wzór do naśladowania dla innych podmiotów. Publikacja...Data dostępności:
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Human Capital in Hotel Industry – ebook
Ewa Wszendybył-Skulska
„(...) The issue of the work is embedded in the mainstream of modern capital practice management in the hospitality industry. The author of the work, in a consequent managerial approach, focused her attention on the importance of employee innovation, human capital profitability and estimation of its added value in hotel strategic development. The work provides answers to the fundamental questions...Data dostępności:
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Lady Eleanor – ebook
Robert Barr
„Lady Eleanor: Lawbreaker” is a love story pure and simple from a British-Canadian short story writer and novelist Robert Barr, born at Glasgow, Scotland but emigrated with his parents to Upper Canada at age four and was educated in Toronto at Toronto Normal School. Here, the heiress conceals the will so that her cousin, the disinherited son of the house, may come to his own. His first thought is to...Data dostępności:
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The Great Secret – ebook
E. Phillips Oppenheim
Mr. Hardross Courage is a wealthy young Englishman whose life has been carefree and uneventful. He plays cricket for his county, he attends to the management of his estates, he serves as a local magistrate. He has never taken any interest in a career of any sort. On a trip to London to participate in a cricket match, Hardross is confronted by a man who forces his way into his hotel room imploring him...Data dostępności:
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The Fundamentals of Economic Research – ebook
Władysław Milo
In this monography there are presented and discussed the following categories of concepts: truth and causes, randomness, isomorphism, homomorphism, models, modelling, expectations, tools and effects of the use of monetary policy, potentia and calculus of potentias, theory and theorizing. These categories make themes of successive chapters of this book. It seeks to provide both theoretical and...Data dostępności:
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Consumer behavior on international market – ebook
Sławomir Smyczek
Overall, author’s intention is to combine the latest theoretical concepts with up-to-date examples of consumer behavior from different markets and cultures. To create the book useful for students studding at International Business, Psychological Economy, as well Marketing and Management courses were added tasks for individual and group solved in activity table. The book does not cover all the...Data dostępności:
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Green Urban Regeneration Projects – ebook
Marek Bryx Jacek Lipiec Izabela Rudzka
The terms „eco" or "green" have become vastly used worldwide. Both of them are often treated as buzzwords. However, they are significant buzzwords. The ecological orientation is perceived as the overriding goal of advanced economies to alleviate negative climate changes, but not only. Each city is changing, even if climate changes do not have a direct impact on this yet. By changing the city strives...Data dostępności:
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