Relationships on food markets - consumers’ perspective – ebook

In this paper, the issue of food market relationships is considered from the consumer perspective. The paper comprises eight sections. The first one introduces the term and structure of relationships between consumers and enterprises. The next sections present selected phenomena and trends occurring in food markets, as seen from the relational perspective.

We realize that important topics related to relationships between enterprises and consumers are addressed in this paper only to a small extent.
However, we hope it may become the starting point for further investigation, in-depth studies and scientific research, thus providing inspiration for
expanding the current knowledge.