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Liczba pozycji: 8
Marketing Automation Revolution: Using the potential of Big Data – ebook
Grzegorz Błażewicz
Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed the manner of making purchasing decisions, but also leaves thousands of footprints on WWW pages, in mobile apps, maps, or transaction systems. All this has resulted in redefining the role of marketing, and placed remarkable challenges before marketers,...Data dostępności:
Praktyka strategii firmy – ebook
Krzysztof Obłój
"BIZNES / STRATEGIE Trzy niezbędne elementy strategii: pasja, kontrola kosztów i dyscyplina nie zawsze występują w firmie jednocześnie, co stanowi warunek udanej realizacji strategii. Co zrobić, aby tak właśnie było? Nie każdej firmie jest potrzebna strategia. Wiele nowych koncepcji jest przereklamowanych i ryzykownych. Istnieje pewien trzon myślenia o strategii firmy, który wymaga myślenia w osi...Data dostępności:
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Trends Reshaping International Business Theory and Policy – ebook
Zdzisław W. Puślecki
In this research, the Author focuses on the analysis trends reshaping international business theory and policy. According to the foreign trade policy theory, further trade liberalisation and improved framework policies would increase trade and promote growth. It must be emphasised that openness to trade is associated with higher incomes and growth and there is the necessity for the new approaches towards...Data dostępności:
Empowering Students’ Awareness for a Personalized Career Development: An Approach to Discover, Experiment, and Learn – ebook
This book provides university administrators, professors, and career specialists with a comprehensive introduction to the BE(A)ST (BE Aware Student) approach. The BE(A)ST approach aims at enhancing students’ awareness of personalized career development, fostering a connection between their professional identity, beliefs, and actions to support career awareness. With the BE(A)ST approach, we provide...Data dostępności:
Dynamics of Team Engagement: DISC D3 as the key to effective recruitment, relationship-building and competence development – ebook
Anna Sarnacka-Smith
Compendium of knowledge on engagement Team's engagement does not just appear out of nowhere. It does not just appear out of thin air, nor does it disappear without any reason. It is the result of our working in the DISC D3 spirit - that requires everyone in the team to make an effort, with the leader in particular. Significant engagement, taking personal responsibility for individual and team goals,...Data dostępności:
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INNOVATION and ENTREPRENEURSHIP Theory and practice – ebook
Artur Ogurek Robert Krzemień Aleksanra Grabowska-Powaga Jimoh O. Saka Odunbaku Omoayena Solomon K. Omogbemi Anna M. Deptuła Andrzej Kulis Edyta Abramek Izabela Karwala Bartosz Straszak
Innovation is intricately tied to the notions of change, novelty, and reform, playing a pivotal role in modern business and industry. As W.T. Brady asserts, managing change and innovation is one of the most critical tasks organizations face today. This monograph delves into the multifaceted nature of innovation, emphasizing its social dimensions alongside its economic and technical aspects. The book...Data dostępności:
Executive remuneration and corporate performance: Evidence from the Warsaw Stock Exchange companies – ebook
Michał Bartłomiejczyk
The topic of this monograph refers to the remuneration of executives and its relationship with corporate performance. The thesis provides the review of the compensation and corporate governance theories with the focus on the principal-agent theory, which describes the conflict of interests between shareholders and executives. It delivers a broad review of corporate governance models, and its control...Data dostępności:
Brain - the factory of success – ebook
Anna Urbańska
UWAGA! To ebook w języku angielskim! The human brain is usually perceived as a mysterious, fascinating and unfathomable machinery. In her book Brain: A Factory of Success, Anna Urbańska invites you to the world of seductive neuroscience and business. The author reveals the mystery of brain functioning, providing you with tools necessary to understand yourself and the universe. Discovering your internal...Data dostępności: