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Liczba pozycji: 9
- Customer engagement is a customer’s voluntary contribution of resources to a firm’s marketing function, extending beyond financial patronage. In other words, it is a customer behavioural manifestation toward the brand or firm that goes beyond transactions and results from motivational drivers. Customer engagement in this book refers to the engagement of individual customers, that is, consumer...
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- The aim of this book is to present the most important issues related to sustainable development (SD) and corporate social responsibility (CSR). They are discussed from a macro and micro perspective, both in the form of theoretical foundations of these concepts and practical examples of companies operating in Central and Eastern European countries that have implemented these ideas in their daily operations...
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- 1.1. Change in the way industrial processing companies operate A lot of changes have to be noticed when analyzing the organization and management of production, starting from the time of craft production (manufaktural), through the heyday of repetitive serial production (Ford Motor Company), up to the present day. It seems that one of the most important areas of these changes is the nature of organization...
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- This monograph talks about widely understood quality engineering problems, mainly in technological processes. It presents the theoretical background, as well as practical examples of tools, techniques and methods supporting supervision and improvement of quality of production processes, such as control charts, process quality capability indexes, and many others. Modern manufacturing technologies are...
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- The concepts of innovation, industry, and copper – as intended by the editors of the monograph translated to readers – determine the theoretical field of the discussed considerations. They appear in various research perspectives, in broadly understood engineering and technical sciences, as well as in social sciences. Therefore, they constitute an open area of interpretation that cannot be reduced to...
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- The monograph consists of four chapters which constitute a coherent whole. The first chapter “The Specificity of the Activity of the SME Sector” contains quantitative and qualitative characteristics of the SME sector. Initially, the definitions of small and medium-sized enterprises used in Poland on the basis of regulations adopted in the European Union and in Ukraine are presented. The quantitative...
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- Whether you sell Nintendo, Laptops, Ps4, Airpods, Tablets, Headphones, iPhone, Game of Thrones costumes and makeup, Lego, Fitbit and switches, TVs, Harry Potter spells and attire, Airplanes, Companies, Businesses, Real estate or any other possible thing; you fall under the category of a salesperson. Not only that, any profession you can possibly dream of, that too is under the category of a salesperson....
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- The monograph, titled Logistics Challenges: Global and Local Approaches, is the result of scientific meetings and discussions held during the Global Conference on Logistics (GCoL2024). The aim of the Global Conference on Logistics was to disseminate the latest research findings and achievements of scholars at an international forum, as well as to discuss current issues in the fields of logistics and...
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- Currently, it is difficult to imagine civil engineering, particularly industrial engineering, without sandwich panels. These panels are mainly used as building envelope (walls, roofs), partition walls and suspended ceilings. The market of sandwich panels is constantly changing. Definitely the most commonly used sandwich cores are now PU-cores: polyurethane (PUR) and polyisocyanurate (PIR). In the case...
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