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- The lion's share of global investments are likely being conducted for tax avoidance purposes through controlled foreign companies (CFC) established in tax havens or low tax jurisdictions. Avoiding tax via CFCs causes several problems, in particular it: leads to the unfair and unbalanced taxation of income; may widen the gap between the poorest and the richest, which then further adversely affects...
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- Customer engagement is a customer’s voluntary contribution of resources to a firm’s marketing function, extending beyond financial patronage. In other words, it is a customer behavioural manifestation toward the brand or firm that goes beyond transactions and results from motivational drivers. Customer engagement in this book refers to the engagement of individual customers, that is, consumer...
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- This book addresses workplace bullying from the perspective of an HR leader. Workplace bullying is a complex issue that primarily affects individuals, yet it has a detrimental impact on the entire organisation, creating a highly toxic environment. The nature of corporate work demands clear and effective communication, whereas bullying severely disrupts it. The resulting harm extends beyond human resources...
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