firm
Liczba pozycji: 2
Accounting. Recording and Firm Reporting as Source of Information for Users to Take Economic Decisions – ebook
Jolanta Gadawska
Accounting is a specific language in business. Mastering accounting regulations allows not only the maintaining of records of economic operations and their appropriate analysis, but also the creation of financial reports in accordance with international standards of accounting. In this publication we can find selected issues related to business accounting. The regulations put forward by the International...Data dostępności:
Data publikacji:
Customer engagement. Management practices in the consumer goods and services sector – ebook
Katarzyna Żyminkowska Joanna Wiechoczek Małgorzata Kieżel
Customer engagement is a customer’s voluntary contribution of resources to a firm’s marketing function, extending beyond financial patronage. In other words, it is a customer behavioural manifestation toward the brand or firm that goes beyond transactions and results from motivational drivers. Customer engagement in this book refers to the engagement of individual customers, that is, consumer...Data dostępności:
Data publikacji: