firm

Accounting is a specific language in business. Mastering accounting regulations allows not only the maintaining of records of economic operations and their appropriate analysis, but also the creation of financial reports in accordance with international standards of accounting. In this publication we can find selected issues related to business accounting. The regulations put forward by the International...

Customer engagement is a customer’s voluntary contribution of resources to a firm’s marketing function, extending beyond financial patronage. In other words, it is a customer behavioural manifestation toward the brand or firm that goes beyond transactions and results from motivational  drivers.  Customer  engagement  in  this  book  refers  to  the  engagement  of  individual customers, that is, consumer...