forms

Lovecraft has proven that he is a master of descriptive writing that creates a sense of mystery, atmosphere, and dismay. On an expedition to Antarctica, Professor William Dyer and his colleagues discover the remains of ancient half-vegetable, half-animal life-forms. The extremely early date in the geological strata is surprising because of the highly-evolved features found in these previously unknown...

Plato was the first Western philosopher to apply philosophy to politics. His ideas on, for example, the nature and value of justice, and the relationship between justice and politics, have been extraordinarily influential. „The Republic” of Plato is the longest of his works with the exception of the „Laws”, and is certainly the greatest of them. Presented as a series of dialogue between Socrates and...

Stanley Grauman Weinbaum (also wrote as John Jessel and Marge Stanley) (1902-1935) was an American science fiction author. His career in science fiction was short but influential. His first story, „A Martian Odyssey”, was published to great acclaim in July 1934. Most of the stories fall into two categories: travelogue types that explore different planets, and the others with Dixon Wells and the great...

Customer engagement is a customer’s voluntary contribution of resources to a firm’s marketing function, extending beyond financial patronage. In other words, it is a customer behavioural manifestation toward the brand or firm that goes beyond transactions and results from motivational  drivers.  Customer  engagement  in  this  book  refers  to  the  engagement  of  individual customers, that is, consumer...