it management
Liczba pozycji: 3
Customer engagement. Management practices in the consumer goods and services sector – ebook
Katarzyna Żyminkowska Joanna Wiechoczek Małgorzata Kieżel
Customer engagement is a customer’s voluntary contribution of resources to a firm’s marketing function, extending beyond financial patronage. In other words, it is a customer behavioural manifestation toward the brand or firm that goes beyond transactions and results from motivational drivers. Customer engagement in this book refers to the engagement of individual customers, that is, consumer...Data dostępności:
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Human Capital in Hotel Industry – ebook
Ewa Wszendybył-Skulska
„(...) The issue of the work is embedded in the mainstream of modern capital practice management in the hospitality industry. The author of the work, in a consequent managerial approach, focused her attention on the importance of employee innovation, human capital profitability and estimation of its added value in hotel strategic development. The work provides answers to the fundamental questions...Data dostępności:
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Why Are We So Different? Your Guide to the 16 Personality Types – ebook
Jarosław Jankowski
Why are we so very different from one another? Why do we organise our lives in such disparate ways? Why are our modes of assimilating information so varied? Why are our approaches to decision-making so diverse? Why are our forms of relaxing and ‘recharging our batteries’ so dissimilar? 'Your Guide to the ID16 Personality Types' will help you to understand both yourselves and other people better. It...Data dostępności:
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