marketing

The Warsaw Voice Magazine - The English - language guide to events in Poland. Provide our readers with the reliable and objective news on Poland and Central Europe. Magazine publishes news features, interviews, reports and analysis on politics, business and economy. Our readers also learn about interesting opportunities to spend their free time in Warsaw and find advice where to take a weekend trip....

Customer engagement is a customer’s voluntary contribution of resources to a firm’s marketing function, extending beyond financial patronage. In other words, it is a customer behavioural manifestation toward the brand or firm that goes beyond transactions and results from motivational  drivers.  Customer  engagement  in  this  book  refers  to  the  engagement  of  individual customers, that is, consumer...