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Overall, author’s intention is to combine the latest theoretical concepts with up-to-date examples of consumer behavior from different markets and cultures. To create the book useful for students studding at International Business, Psychological Economy, as well Marketing and Management courses were added tasks for individual and group solved in activity table. The book does not cover all the...

Arthur Conan Doyle never wasted time in getting his stories moving. His plots are always direct and refreshingly lucid, and the narrative has a velocity that sweeps you along right to the end. This was no doubt a large part of his immense worldwide success. Not surprisingly, each time he tried to end the series, his fans would howl in protest. But, as he says in the preface to his last collection of...