space

In the first part of the monograph the authors evaluate support systems for the development of enterprises, use of financial instruments offered by the European Space Agency and European Union by small and medium-sized space enterprises in Poland for the innovative capacity of these enterprises, the development of a model for assessing the innovative capacity of space industry SMEs and the verification of...

The terms „eco" or "green" have become vastly used worldwide. Both of them are often treated as buzzwords. However, they are significant buzzwords. The ecological orientation is perceived as the overriding goal of advanced economies to alleviate negative climate changes, but not only. Each city is changing, even if climate changes do not have a direct impact on this yet. By changing the city strives...

In this issue of the journal Econometrics Ekonometria. Advances in Applied Data Analysis three articles are published. The paper by Natalia Gromek and Jolanta Perek-Białas expands the considerations of Becker’s and Leibenstein’s family theories with a focus on the additional member of the household (pet/animal) in the analysis of consumption. The study analyses the households’ characteristics (such...

The beginning of the XXI century clearly demonstrates that begins to increase interest in municipal settlement units. This is a new trend, completely the opposite to the deglomeracion processes that accompanied the socio-economic development in the second half of the of the twentieth century. The increased interest in cities has its many factors, where the first place it should be noted technical and...

Buyer Persona - a jeśli nie jest tym, co myślisz Rosnące zainteresowanie tą koncepcją doprowadziło do licznych nieporozumień i wypaczonego pojmowania sposobu tworzenia, stosowania i skuteczności Buyer Persony. Chodzi w niej o dostosowanie produktu i technik marketingowych do rzeczywistych potrzeb klientów, a nie - choć obecnie robi to wiele osób - o budowę sztucznego profilu idealnego klienta docelowego....