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The terms „eco" or "green" have become vastly used worldwide. Both of them are often treated as buzzwords. However, they are significant buzzwords. The ecological orientation is perceived as the overriding goal of advanced economies to alleviate negative climate changes, but not only. Each city is changing, even if climate changes do not have a direct impact on this yet. By changing the city strives...

The beginning of the XXI century clearly demonstrates that begins to increase interest in municipal settlement units. This is a new trend, completely the opposite to the deglomeracion processes that accompanied the socio-economic development in the second half of the of the twentieth century. The increased interest in cities has its many factors, where the first place it should be noted technical and...

Buyer Persona - a jeśli nie jest tym, co myślisz Rosnące zainteresowanie tą koncepcją doprowadziło do licznych nieporozumień i wypaczonego pojmowania sposobu tworzenia, stosowania i skuteczności Buyer Persony. Chodzi w niej o dostosowanie produktu i technik marketingowych do rzeczywistych potrzeb klientów, a nie - choć obecnie robi to wiele osób - o budowę sztucznego profilu idealnego klienta docelowego....