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- This book is about Polish-Ukrainian neighborhood and relations. It is worth emphasizing that this publication is the result of several years of constant cooperation between lecturers and students of economics and international relations of Lazarski University. It is therefore a confirmation of the academic character of the research and actions undertaken for the promotion of its own cadres. This publication...
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- Imitation and innovation are rarely the subject of deeper analysis in the existing literature on the dynamic capabilities construct. Given the potential both imitation and innovation have, this situation is hardly satisfactory. This monograph is an attempt to fill this gap and its purpose is to join a discussion on the strategic dimension of dynamic capabilities analysed in the context of imitation...
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- This book is a compilation of proven and safe advice that can be easily applied to anyone’s life. If you want to learn about the psychological tricks that work on everyone, how to make a good first impression that will be remembered for a long time, and how to achieve success efficiently in life, this booklet is definitely for you.
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- This extraordinary book, created for individuals striving towards their goals, is a handy philosophy of success that can be accessed at any time. Whether you’re seeking inspiration during challenging moments or simply motivation and inspiration to keep going, this book will undoubtedly help you achieve your goals more easily and quickly. Within its pages, you will find numerous thoughts that will...
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- PRACTICAL ENGLISH FOR ACADEMIC PURPOSES, A GUIDE is a guide addressed to academic students. This practical guide will be appreciated by students at different levels, that is: bachelor, master and doctoral studies. The scope of subjects this book touches on is appropriate for students’ everyday academic activity.
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- The general mission of this book is to help academicians and administration staff from higher education institutions to create new approach to use new technologies and media in teaching processes as well for internal and external communication. The target audience of this book will be composed of researchers and professionals working in the higher education sector. Academic teachers, administra-tion...
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- This monograph is the result of cooperation between twenty researchers from eleven Polish universities and is based on the assumption that both employees and HRM in organizations are increasingly subject to unprecedented contextualization. The context is perceived as a phenomenon of a dynamic nature in which different stakeholders have to operate. The dynamics of this context is so specific and so...
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- Sustainable food security is a pressing global challenge, requiring research and advocacy for both production and consumption practices. On one hand, the focus of research lies in the development of technologies and processes that enable the production of food with minimal losses and a reduced negative environmental impact. On the other hand, e orts are directed towards strengthening positive attitudes...
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- During the COVID-19 pandemic, 76 percent of customers permanently changed their buying patterns, McKinsey found in their report. That brings great challenges for marketers, including the need to restore true trusting relationships with each and every customer. This cannot be done without proper knowledge and technology. This book was written to comprehensively describe this new world for marketers,...
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- With the increasing interest in academic entrepreneurship (AE), an interdisciplinary and multidimensional phenomenon, this book provides insights on the different aspects of the process, especially from the CEE countries. The topics cover include the theoretical issues related to defining and understanding AE as well as the empirical research featuring aspects of AE at the organizational levels of...
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- This book focuses mainly on the most important problems in the area of international finance. It is dedicated to Polish and international students taking courses related to international financial problems. Many of the issues which are raised in this book could be widened and taken under deeper analysis during lectures and classes. The problems in the book are presented in the two dimensions: macro-dimension...
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- Innovation is a complex, multi-aspect, global, regional and industry process. It is a consequence of the interaction of creativity, entrepreneurship, competitiveness, knowledge, management and economic growth. A competitive position of countries and companies is the outcome of their capacity and predisposition for innovations, shaped by their sizes, resources at their disposal (including human), system...
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- Media for Man – this formulation clearly shows the view of the modern media world that guides the authors of this volume. The media are for people, not people for the media. It is a simple concept to express, but a challenging one to put into practice. Evolving communication technology often makes people feel like objects rather than subjects of media interactions. However, the same technology is the...
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- This book will aim to provide relevant theoretical frameworks and the latest empirical research findings in the area of informatics, business communication and management. The general mission of this book is as follows: Assuming that business organizations as well as individuals are entirely linked together in internet, a new approach to business communication and management must be developed that...
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- This book is an attempt to draw attention to the significance of the WTO in international economic diplomacy. It fills a gap among publications on the multilateral trading system, and it addresses tendencies and challenges confronting the functioning of the WTO. The content makes the book unique and special. Its goal is to provide a new approach to economic and business studies. It should assist those...
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- This book presents the results of a research project aimed at answering the research question of how the Polish economy and its enterprises can advance within the global value chains. The answer to this question is to be given in the context of Polish-German economic relations, which are characterised by strong endogenous value chain links. The relationships within the studied global value chains can...
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- How can we ensure a dignified life in old age? As societies around the world continue to age, this question has become one of the most pressing challenges of the 21st century. The monograph Supplementary Financial Security for the Silver Generation is an interdisciplinary publication focused on the financial well-being of this rapidly growing demographic, often referred to as the „silver generation”. The...
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- The production and processing of food, creation of the means of production for agriculture and food industry, as well as related services – in other words, the entirety of agribusiness – have their own, distinct specificity. Unfortunately, from the viewpoint of a producer or a financier, a disadvantageous one. Agribusiness tends to be a difficult endeavor, much more so than other businesses due to...
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- Systematic research and comprehensive analyses allow to monitor the implementation of the sustainable development goals. Obviously, when you are interested in the selected issue of sustainable development, it is worth using data from the secondary sources in the first place. This e-book presents a few selected methods that will allow you to answer the questions: how to gather data and how to analyse...
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- This e-book aims to present the most critical aspects of knowledge about using experiments in economics and practical tools for using them. The topic is extended to the more advanced and increasing in popularity area of biometric research. The book is divided into three parts mirroring experimentation. The first part provides theoretical background and tips about organising own research. The chapter...
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