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Liczba pozycji: 16
The retail trade in Europe - diagnosis and future prespectives – ebook
Barbara Kucharska Michał Kucia Grzegorz Maciejewski Mirosława Malinowska Agata Stolecka-Makowska
Retail trade constitutes an important sector of economies in European countries. Retail trade faces numerous changes caused by the processes of concentration and integration of retailers, internationalization of commercial organizations, progress within IT technologies and trends in customers` behaviours. Multiplicity and diversity of customers` needs, which may be satisfied in retail trade, contribute...Data dostępności:
Gleichschaltung – ebook
Mykola Riabchuk
Mykola Riabchuk, a renowned Ukrainian public intellectual and political analyst, has been closely following and commenting on political developments in Ukraine since the early years of its independence. His best essays, collected within this book, focus primarily on the years of the presidency of Victor Yanukovych which were marked by a state capture, democratic recession and creeping authoritarian...Data dostępności:
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Foundations of control 7/2007 – ebook
Praca zbiorowa
The paper presents the usage of symbolic methods, particularly of the variable-valued logic, to the modelling of customer expectations in consulting firms. Such models should assure the identification of expectations, their level, the structure and changes in time. Using selectors and complexes of expectations problems of the resemblance of expected and obtained outcomes of the service-process and...Data dostępności:
Services in Europe - diagnosis and development perspectives – ebook
Magdalena Jaciow Beata Kolny Grzegorz Maciejewski Barbara Mikołajczyk Robert Wolny
At present, services constitute over half of gross added value of the entire global economy. In economically well-developed countries such as France, Great Britain, Italy or Luxembourg, this share amounts to 82%-85% in each of these countries. It is similar in the USA. This share is smaller, however, in a dynamically developing Chinese economy, but still it amounts to 50%. In such countries as Poland,...Data dostępności:
The role and functions of controllers in organization management – ebook
Marta Kawczyńska Tomasz Wnuk-Pel
The main objective of this monograph is to determine on the basis of the survey the role of controllers in contemporary Polish companies. The study confirmed that same of the tasks performed by contemporary controllers in Polish companies are the same as those performed by their counterparts around the world although same differences were also identified. Comparing the current role of controllers in...Data dostępności:
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Investment attractiveness of the Silesian voivodship – ebook
This book aims to present the results of the research into the investment attractiveness of the Silesian Voivodship. The authors made an attempt to find the answers to the following questions: what determines the current attractiveness of the Silesian Voivodship as an area of investment expansion and which factors are going to determine its attractiveness in the future? The objectives of the research...Data dostępności:
New media in the marketing communication of enterprises in the international market – ebook
Małgorzata Bartosik-Purgat
The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the development of technology and new media, such as social media marketing, 360 degree marketing, inbound marketing. The author presents a set of tools that are used to measure the effectiveness and efficiency of...Data dostępności:
Ekonometria 27/1 – ebook
In this issue of Econometrics Ekonometria. Advances in Applied Data Analysis, three articles are presented. Kateryna Berezka and Olha Kovalchuk presented the results of a study on detecting and evaluating the effectiveness of vaccinations against COVID-19 in the EU-27. The authors indicated that vaccination significantly reduces the level of morbidity. Relations between the dynamics of COVID-19 vaccination...Data dostępności:
Corporate financial communication in Poland – ebook
Karol M. Klimczak Marta Dynel Anna Pikos
Companies listed in stock exchanges need to actively engage with investors but little research has been done into corporate communication practices in emerging markets. The goal of this book is to describe the textual communication between companies listed at the Warsaw Stock Exchange, equity analysts and investors. We present the results of three empirical studies of financial texts written in the...Data dostępności:
Experimental design and biometric research. Toward innovations – ebook
This e-book aims to present the most critical aspects of knowledge about using experiments in economics and practical tools for using them. The topic is extended to the more advanced and increasing in popularity area of biometric research. The book is divided into three parts mirroring experimentation. The first part provides theoretical background and tips about organising own research. The chapter...Data dostępności:
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