Marek Seretny

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  • Sustainable Management — Marketing Perspective. Essence, Determinants and Manifestations – ebook
    CENA NEXTO

    Sustainable Management — Marketing Perspective. Essence, Determinants and Manifestations – ebook

    Marek Seretny  

    The reviewed work, according to its author, aims to „start a discussion on the innovative approach to management, which will lead to the reorientation of management activities so that they take into account the concept of sustainability as a new management imperative”. (…) The author recognizes contemporary challenges for business management in the conditions of the new economy and globalization. The...

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