consumer

The monograph focuses on current issues and refers to the latest EU directives and Polish law on consumer protection. The Authors provide legal analyses not only of system-wide issues, but also examine specific legal acts and regulatory approaches currently in force in markets of foremost concern to consumers, i.e. foodstuffs, tourism services, and financial services. As a result, the reader has an...

Customer engagement is a customer’s voluntary contribution of resources to a firm’s marketing function, extending beyond financial patronage. In other words, it is a customer behavioural manifestation toward the brand or firm that goes beyond transactions and results from motivational  drivers.  Customer  engagement  in  this  book  refers  to  the  engagement  of  individual customers, that is, consumer...